Acura Digital & Social< back

I worked on all digital aspects of Acura from Micro Sites to digital Advertising. A super clandestine missionThe TL PreLaunch site was built for the Auto Show lineup and to gather hand-raisers as well as just have some really awesome looks at new vehicle. We built site like standard Mini Site with Library of pics but instead using the Ultimate Arm set up got video funning footage at full speed in a quater mile long blimp hanger in tustin. The footage was awesome. Unfortunately i don't have it.





Role: ACD/Art Director, Genex.



Acura TL PreLaunch SIte
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Project: Acura TL PreLaunch
Client: Acura We developed thisPre Launch portion of Acura.com to give viewers a sneak peak look at the new TL driving and performing
without letting the photos out early. Shot in an old WW2 blimp hangar in tustin.
Acura Advance Brand Campaign< back

For Acura Brand Campaign we decided to interview people who signified the idea of Advance so we worked with Basset & Partners a brand strategy company specializing in interviewing and getting emotional responses. Campaign focused on five individuals from a housewife who took care of sick dogs, to Grammy award winning music Producer Elliott Shiner to a Nike Creative Director. The response was great the campaign ended up being repurposed in Print and TV by RPA.





Role: Art Director, Genex.



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Project: Acura Advanced Campaign
Client: American Honda

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 Brand campaign focused on the mindset of Acura owners and the unique place they hold in the marketplace as Independent thinkers and non-status seekers. Campaing told the story of 5 owners and the ways in which Acura and the idea "Advance" affect their lives.
Honda eStore< back
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Project: eStore
Client: American Honda

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Concept and Art Direction< back
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Project: 2007 TL Type-S Launch
Client: American Honda

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This ad won a 2007 IAAA Bronze award.
This unit was served blind to get an initial surprise from the viewer. Performance was the USP, toast was the pay-off.
Acura eStore Media< back
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Project: Honda eStore
Client: American Honda

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 How do you advertise wiper blades brought to you by eStore.
Simple! Give them a Rorschach test.
Concept and Art Direction< back
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Project: Launch
Client: American Honda

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 For the 2007 RDX relaunch. We actually launched the RDX. Key selling features were Turbo and nimble handling.
Acura National NFL Campaign< back
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Project: 2008 TL Type-S National
Client: American Honda

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 These ads were designed to run on SI and CBS Sportsline and to engage TL Type-S/Football fans.
Honda/ Acura eStore Online Media< back
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Project: Honda/Acura eStore
Client: American Honda

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 Problem. Solution.
Banner and email campaign for Honda/Acura eStore.
Acura TSX Launch< back
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Project: 2009 TSX Launch Regional
Client: American Honda

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 A combination of flash and video this ad was created to highlight the onboard weather functionality.
MDX National 2008< back
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Project: 2008 MDX National
Client: American Honda

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For the 2008 Acura MDX re-Launch we needed to create a beautiful video experience with $3 dollars to spend.
2006 Acura Regional Online Media_Performance and Handling< back
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Project: 2006 MDX Regional
Client: American Honda

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