Bullet Points are so Boring!! The Oxtar Client really wanted as most do to talk about the features and with 2 nickels to rub together we had to figure out how to make an ad that would tell Unique Benefit of the boots in a cool way for motorcycle riders. So we looked at Punk Rock flyers an fanzines and came up with this super lofi versions feature based print ads.

Role: Art Director, Illustrator, Truth Agency.

Honors: 2007 OC Ad Awards, Bronze.