52nd Grammy Awards Integrated Campaign - We're All Fans< back
The Grammys desperately needed relevance in the digital age. Our Campaign made the fans a part of the Grammy conversation for the first time ever, which resulted in the fans activating to support their favorite nominees. By aggregating Fan Youtube, Flickr photos and Tweets about their favorite artist We're All Fans become a real time snapshot of Fan love for their favorite Artist. The TV spots and Print were comprised completely of prescreened fan snapshot from flickr and Youtube and displayed tweets as well. The fan love for these was overwhelming and with 4 Million total views of the spots on youtube propelled the Grammys ratings to a 35% jump that year.
Role: ACD/Art Director, TBWA\CHIAT\DAY LA.
Honors: 2010 GoogleLabs Most Creative Things on Internet. 2010 One Show Merit. 2010 Cannes Cyber Lion Shortlist. 2010 Webby’s Winner Best Use of Online Media. 2010 Webby’s Winner Event and Live Webcasts. 2010 Webby’s Peoples Choice Best Visual Aesthetic. 2010 Webby’s Peoples Choice Best Use of Online Media. The FWA - SOTD. Jay Chiat Award, Comm Arts Interactive WebPick of the Day. 2010 The HIVE Award Winner. 2010 Tomorrow Award Shortlist
