Concept Pitch for Guitar Hero 6< back
Concept created for the launch of the new Guitar Hero 6. Guitar Hero needed to revitalize their image and compete directly with the bohemoth "RockBand". the brief was open and called for big huge ideas to get attention. our approach was to create to directly opposing campaigns that would feed off of eachothers momentum and hopefully piss some folks off in the process. Alas. It sleeps with the fishes.
