Kirk Williams

Infiniti G Convertible Digital & Social Campaign < back

I worked on all digital aspects of the Infiniti G Convertible Launch including all Design, Motion Design, and Social components. Most ads were highly interactive and performed well above standard metrics. We had some great help including a developer Chris Gardener who did the Star Play Banner and helped integrate the Facebook iFrame and all the dudes in the cheese grater at Chiat. Amazing work from some great dudes on this one.

Role: Senior Art Director, TBWA\CHIAT\CAY LA.

Honors: Banner BLog pic.

Infiniti Star Play

Turtle

Project: 2009 G Convertible Launch
Client: Infiniti Global

View Project on BannerBlog >

View Project on Facebook >

Expanding ad unit uses a "tone matrix" like grid system to allow the user to play music by clicking on the stars. Subsequent versions have been put into a Facebook app and widget to allow users to save their composition as ringtones. iPhone App is currently in development.

G Convertible Launch - Rich Ad Unit

Turtle

Project: 2009 G Convertible Launch
Client: Infiniti Global

The unit opens with a beautiful cloudscape floating by, on interaction the viewr realize that instead of looking at the sky they are looking at the reflection of the Sky in the
G Convertible's now collapsing hard top.

Yahoo Homepage Takover< back

Turtle

Project: 2009 G Convertible Launch
Client: Infiniti Global

Auto-Play ad for one day homepage takover. We tookover the Yahoo Weather Icon and animated it across the page to disrupt and gain attention to the ad.

G Convertible Launch - Rich Ad Unit

Turtle

Project: 2009 G Convertible Launch
Client: Infiniti Global

Expanding ad unit designed to give the user the Exhilarating feeling of driving the G Convertible. Unit allows user to interact and control elements of the sky and road.

(Concept) -G Convertible Launch - Rich Ad Unit

Turtle

Project: 2009 G Convertible Launch
Client: Infiniti Global

Expanding ad unit made to show the difference between the 2 main features of the G Convertible, "Own the Road" and "Own the sky.

G Convertible Launch Cooliris Takeover: Sky Tune

Turtle

Project: 2009 G Convertible Launch
Client: Infiniti Global

This partnership with Cooliris was going to be the first big takeover they did. Unfortunately the technology on their end was not there yet. Idea was that if somebody was searching for sky images of any kind we would serve them up this takeover, thus "Own the Sky" on cooliris. the interaction would be controlled using the cooliris scroll bar.