100 Cars for Good< back
To show Toyota's dedication to philanthropy we crafted a program that would engage audiences with the brand while at the same time do a whole lot of good for communities across the US. To do so we decided to give 100 cars to 100 non-profits over 100 days. Everyday five deserving non-profits compete for votes through a Facebook app. The winner each day receives a Toyota of their choosing and the remaining four get $1000 just for participating. This campaign was fully integrated with three spots, direct, banners, print and more. Bravo to Jonathan Graenwhich AD and Jonathan Peleg CW for such an awesome campaign. I'm privelaged to be a part of it.
Role: ACD, Saatch & Saatchi LA.
